What this means for Public Practitioners
Public Practitioners are the public face of CPA Australia. CPA Australia Public Practitioners deal with a broad range of clients, from individual taxpayers to large businesses. They provide a range of accounting services to the public including taxation, auditing and financial planning.
As a Public Practitioner, we believe you can benefit from the think + create campaign because it demonstrates that accountants who combine logical and lateral thinking add value to business.
As a member, you know that accounting is the language of business and you know that you offer more than number crunching. Our members are technical experts who play a part in the development of strategy to influence business outcomes.
As President Alex Malley puts it "If CPAs weren't able to think about what the numbers tell them and create opportunities for growth, a lot of businesses wouldn't be enjoying the success they are now".
The think+create campaign reinforces the value that CPA Australia Public Practitioners bring to their clients and their businesses.
How Public Practitioners drive business success
Here are some examples of how think + create approach drives business success for Public Practitioners
- Think about clients business holistically + Create new business opportunities in line with their business plans
- Think about the client's existing business + Create the opportunities which maximises returns on current business operations
- Think about the client's current business processes + Create opportunities to minimise and harmonise these to run more efficiently and effectively
- Think about your own goals and objectives + Create a business plan which leads you into the future
- Think about your client's current financial position + Create opportunities for your clients to utilise their financial resources better
Initiatives
To assist Public Practitioners to maximise the benefits from the campaign, CPA Australia is introducing a range of materials to help to reinforce the think + create message.
Immediately available are:
Creativity in Accounting
Creative accounting is a much maligned phrase. If CPAs weren't able to think about what the numbers tell them and create opportunities for growth, a lot of businesses wouldn't be enjoying the success they are now. Business is about the pursuit of success and finding people that can bring the competitive advantage. A CPA adds more than numbers to your business. They have two sides. One is logical and analytical and the other is innovative and visionary. Businesses need both. It is this unique combination that drives business success.
We want to make sure that creativity is seen as a positive. What we're saying is that a CPA has the ability to think at both a technical level and a visionary level. That's a big plus for employers and clients.